25 Years of Couverture
This year marks the 25th anniversary of Couverture, a carefully curated destination for womenswear, jewellery and homeware.
Emily Dyson-Paley founded Couverture 25 years ago, with her collection of hand-embroidered bed linen and pyjamas on King’s Road, Chelsea. In 2008, the store relocated to Notting Hill, which allowed Emily and her husband Ian Paley, director and designer of The Garbstore, to establish one of London’s leading independent multi-brand boutiques.
Twenty-five years on, Emily’s original vision for Couverture remains unchanged: “To create a calm space where customers feel at ease, inspired by the mix of products, with an emphasis on craftsmanship, handmade items, and no big brands.” She describes the store as "friendly and offering something not easily found elsewhere, stocking low key pieces that make you smile, with a selection that blends the aspirational and the accessible, the everyday and the dress up."
To mark the occasion, Couverture is proud to unveil a series of exclusive collaborations with some of its most exciting brands and long-time creative partners. Special limited-edition drops will be released in September with names such as Renata Brenha, Donna Wilson, Sideline, Laite Works and more, each one a celebration of shared vision, craftsmanship and community.
More Stories from Couverture
Wild Animals Pop-Up
We welcomed Rop van Mierlo and the Wild Animals team into the store for the opening of our pop-up, with exclusive products available across clothing, accessories, and homeware.
Trovelore at Couverture
This May, we are hosting a Trovelore pop-up in store from the 18th to the 23rd, to coincide with Chelsea Flower Show, showcasing an extended collection inspired by the British summer. To celebrate, we sat down with the founders of Trovelore to talk all things drawn by nature, made by hand.
Spring Summer '26 by Couverture
Couverture introduces its Spring Summer 2026 editorial, a refined curation of womenswear and accessories rooted in warmth, ease, and considered dressing.
Wild Animals at Couverture
We sat down with the founder of Wild Animals to talk all things untameable. The Dutch designer first conceived the project for his graduation project at the Design Academy Eindhoven, exploring the human urge to shape and control the world. What began as a conceptual book about wildness and wet-on-wet painting has since grown into an internationally recognised label.
Meet the new brands joining Couverture for SS26
Discover the stories behind the latest labels that have just landed at Couverture - and those still to come.
Autumn Winter '25 by Couverture
Couverture presents its Autumn/Winter 2025 collection, a curated mix of womenswear and homeware that combines comfort, texture, and considered design. New brands Wild Animals and Séfr join long-standing favourites Rachel Comey, Renata Brenha, Cawley, and Soeur, bringing soft knits, sculptural tailoring, and layered silhouettes that define the season.
